BlackRock is a asset manager firm based in New York, New York, United States that blackrock is a global asset management firm and one of the largest in the world, with total assets under management exceeding 11 trillion usd. it offers index funds, active strategies, the ishares exchange-traded fund platform and the aladdin risk and portfolio management technology to institutional and retail clients. the firm was founded in 1988 and is headquartered in new york city. it is active in digital assets through the ishares bitcoin trust and other spot crypto etfs, and through the blackrock usd institutional digital liquidity fund (buidl), a tokenized money market style fund launched in 2024 and tokenized in partnership with securitize. buidl is issued across multiple blockchains and surpassed 2.5 billion usd in assets in 2025. They serve clients in United States, EU, United Kingdom, Global. BlackRock is listed on The Token Playbook's vetted provider registry at thetokenplaybook.com/registry/blackrock.