Global Blockchain Business Council (GBBC) is a Industry Association firm based in Geneva, Switzerland that the global blockchain business council (gbbc) is a nonprofit industry association for the blockchain and digital asset community, founded in 2017 in davos, switzerland. led by ceo sandra ro, it has more than 500 institutional members and over 250 ambassadors across more than 100 jurisdictions. gbbc engages regulators, policymakers and businesses through research and convening, with a recurring presence at the world economic forum in davos. its initiatives include the global standards mapping initiative, the capital markets risk mitigation framework and the interwork alliance. They serve clients in Global. Global Blockchain Business Council (GBBC) is listed on The Token Playbook's vetted provider registry at thetokenplaybook.com/registry/global-blockchain-business-council-gbbc.