Strategy (formerly MicroStrategy) is a financial services other firm based in Tysons Corner, Virginia that strategy, formerly microstrategy, is a publicly traded company (nasdaq: mstr) that rebranded in february 2025. historically an enterprise business intelligence and analytics software firm, it now operates primarily as a bitcoin treasury company and describes itself as the largest corporate holder of bitcoin. as of mid 2025 it held over 600,000 bitcoin funded through equity and preferred stock offerings. in addition to mstr common stock, it has issued perpetual preferred securities trading as strk, strf, strd and strc; the strc offering in 2025 was one of the largest us ipos of the year. the company continues to license its analytics software. michael saylor is executive chairman. They serve clients in US. Strategy (formerly MicroStrategy) is listed on The Token Playbook's vetted provider registry at thetokenplaybook.com/registry/microstrategy-now-strategy.