Persona is a kyc compliance firm based in San Francisco, California, US that persona (persona identities, inc.) builds identity verification and management infrastructure that lets businesses verify individuals and organizations, onboard users and comply with know your customer, anti-money laundering and age verification requirements. its platform supports document verification, biometrics, database checks and configurable workflows, and the company has extended toward verifying both human users and ai agents. persona was founded in 2018 by rick song and charles yeh, former engineers at square and dropbox, and is headquartered in san francisco, california. it completed more than 300 million verifications in 2024. in april 2025 it raised a 200 million dollar series d at a 2 billion dollar valuation. They serve clients in US, global. Persona is listed on The Token Playbook's vetted provider registry at thetokenplaybook.com/registry/persona.