Robert W. Baird & Company is a broker dealer firm based in Milwaukee, Wisconsin, United States that robert w. baird & co. incorporated is an employee owned financial services firm founded in 1919 and based in milwaukee, wisconsin. it operates as a registered broker dealer and investment adviser, offering private wealth management, asset management, investment banking, capital markets and fixed income services. the firm has about 5,400 employees across more than 200 offices in the united states and europe and reported roughly 3.8 billion dollars in revenue and more than 560 billion dollars in client assets in 2025. chief executive officer is steven booth. in 2025 baird formed a strategic partnership with and took a stake in canadian alternative asset manager sagard. They serve clients in US, Europe. Robert W. Baird & Company is listed on The Token Playbook's vetted provider registry at thetokenplaybook.com/registry/robert-w-baird-company.