ServiceNow is a fintech firm based in Santa Clara, California, United States that servicenow, inc. is a united states enterprise software company that provides a cloud based platform for digitizing and automating workflows across it service management, hr, customer service, security operations and other business functions. it was founded in 2004 by fred luddy and is headquartered in santa clara, california. it trades on the nyse under ticker now and reported more than 26,000 employees as of 2025, serving large enterprises and government agencies. the company builds workflow and it automation products, not financial market or tokenization infrastructure. its direct relevance to real world asset tokenization or digital securities registries is limited. They serve clients in US, global. ServiceNow is listed on The Token Playbook's vetted provider registry at thetokenplaybook.com/registry/servicenow.