TrueFi is a other firm based in San Francisco, California that truefi is a defi protocol for uncollateralized on-chain lending, launched in november 2020 by trusttoken, which rebranded to archblock in 2022. governance uses the tru token, and archblock acts as a core contributor bringing institutional lenders and fund managers on-chain. in 2024 truefi introduced trinity, a real-world-asset lending platform where users borrow the tri token against tokenized assets such as its tfbill treasury token. in 2025 the truefi dao approved the acquisition of cyan, an nft lending platform. They serve clients in United States. TrueFi is listed on The Token Playbook's vetted provider registry at thetokenplaybook.com/registry/truefi-62c5e6aa.