Upfront Ventures is a venture capital firm based in Los Angeles, California that upfront ventures is an early-stage venture capital firm based in los angeles, formerly known as grp partners. it invests across sectors including healthcare and applied biology, defense technology, fintech, enterprise software and consumer, deploying a large share of capital into the southern california ecosystem while also backing companies nationally and abroad. the firm hosts the annual upfront summit, a prominent invite-only venture conference. They serve clients in United States. Upfront Ventures is listed on The Token Playbook's vetted provider registry at thetokenplaybook.com/registry/upfront-ventures.